Digital Advertising in Bathurst means nothing if you don't understand the best ways to use your Call to Actions or (CTA's), because a Call to action may be the easiest way for you to make a lead. It can make or break depending on how weak or strong your CTA is, and so I really want to give you a few tips to make sure that you are doing the most you can to grow your brand and develop those necessary leads.
Wording
Really basic, stay clear from commonly used words that are going to make you seem desperate or like you are pushing for a sale. For example, picking between the words, 'buy' and 'shop' as a CTA, one might think that they both mean the same thing. But you must understand that many people on the web usually avoid commitment, so subconsciously even there is a inclination for the general public to think that the term 'buy' is closing them into something, whilst 'shop' is a way for them to discover more information. The point I am aiming to make is that you really have to consider the wording and avoid words that have unplanned results.
Shape and Colour
It may seem weird, but Shape and colour of your CTA can affect its success. In the world of Digital Advertising there have been a number of investigations into the notion of style and its affect upon a customer's perception, and essentially one idea claims that curves are the most effective way to go. So, if you wish to try and optimise even further, think about making the button for your call to action curved, rather than a rectangle.
Now, colour, this is a further area that there are a few theories on. Some people will have you think that green is great because it means 'go', but to stay away from red because it is 'stop', or that blue is calming so it should make people more relaxed ... Ultimately there really isn't any clear evidence to suggest one option over another, so just select what works best for your concept. One thing that I will point out though is that you should know the font size and colour-- If you want your digital advertising to be most efficient in the Bathurst area, it is a good idea to try and make it different from the rest of your content, but don't go too crazy.
Location
Where your call to action is placed is quite essential to digital advertising growth.
All that I suggest by this is make sure that you don't have it stashed in a corner somewhere, or that you have way too much text that is complicating the Call to action.
In the long run it all comes down to identifying the combination that helps you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the components together just think easy and think about your client.
Developing your Online Sales with good CTA's.
If you need to improve your digital marketing strategy in Bathurst or just want learn more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsBathurst.com.au.
This piece is written with a couple of tips in mind, and it originates from a fair bit of trial and error, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found anything that does the job, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.
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