INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is crucial to everything that you are
planning to do for your business. But the catch for quite a few people entering
the world of INTERNET MARKETING is that Google keeps making changes, so you
will want to understand most of the past updates just to be readied for the
future, and the new changes in Pidgeon herald some interesting news for local
Bathurst businesses.
Already we have had Google Panda, Penguin
and Hummingbird, but one of the most recent addition is Pidgeon, and it has
actually made a number of rather subtle changes that is essential to get your
head around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update with this series, and it laid the foundation for what
Google considered being a 'good website' and punished those that were not
structured well. Penguin then came and started attacking all the dodgy sites
that are using underhanded techniques or working to buy links-- it pushed again
towards websites must 'earn' a positon instead of buy one.
Hummingbird added a new feature to the game
and made all of us resort to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has set a higher focus
upon the importance of local search results to any search queries. What does
this mean? Well let's consider two companies, one is a small local Bathurst
business, has been around for decades, and is attempting to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Formerly, the smaller local Bathurst store
would be struggling with INTERNET MARKETING because they would ought to match
the budget of the larger company. This meant that many small businesses were
just throwing in the towel on INTERNET MARKETING or wasting their money and
time. With Pidgeon, a search in Bathurst, is now more likely to rank a local
Bathurst business as a high result compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure you can get the most through your
business!
If you need to propel your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend looking
into Internet Marketing Experts Bathurst, call 1300 595 013 or visit at
www.internetmarketingexpertsBathurst.com.au
