Digital SEOMarketing Bathurst is not as simple as constructing a website there are of a
lot of different Digital SEO Marketing concepts to try and understand yourself
as a website owner. It is because of this I wish to show to you a few lessons
that I have learnt about Facebook Ads. Why Facebook ads? Because Social media
is necessary to Digital SEO Marketing, and because there are many matters about
Facebook Ads that I wished I knew when I first started off investing with them.
Lesson # 1 -
Location, Location, location-- Don't waste your money
If you have made
a Facebook ad before you would know that you must select a location. So if you
are a local Bathurst Business then you will want to set the location to
Bathurst. It just makes sense, right?
But what quite a
few people overlook is that they choose by default the option for
"Everyone in this Location".
So I want to
mention to you what that actually means.-- 'everyone in this location' means
every single person in whose Facebook says that they are actually in Bathurst
will be possibly targeted by your ad. This is pretty specific, but still broad
enough to where you may be wasting money.
People often
don't realise, but that 'everyone' button is actually a drop down option, and
from there you can chose if you want people who live in Bathurst, or perhaps
just people visiting.
So depending on
your company, you may intend to be targeting people that are visiting or even
on holiday in Bathurst. By selecting the option for this you can make sure you
are getting in touch with the specific people that will hopefully be engaging
with your business, and therefore get a better engagement rate on your effort.
But what it also
means that if you just keep picking 'everyone in this location' then you are by
default wasting a number of your ad's reach on people that are just visiting.
So always
remember this option exists, and have a think about what options are likely to
work for your business.
Lesson # 2--
Image v Text.
This is one
thing that I really had to remember when first starting. Facebook Ads must
contain under 20 % text, it is Facebook's way of making sure your ads actually
are not being too obtrusive and annoying, so you should ensure that that you
have a nice image in your ad and your font isn't too large.
Something that I
tend to use is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of just how much text you are using in the ad.
So be confident
to keep this in mind and your ads will have more effectiveness, and less
automatic rejection by Facebook.
Lesson # 3--
Mobile platforms are key
When selecting
your platform, don't fall into the trap of selecting just the desktop version.
As most of us are probably aware, most of Facebook users are young, and younger
target audiences basically only use mobile devices. Recent figures from
Facebook indicate that almost 50 % of users under the age of 35 only use a
mobile device to access Facebook.
Now, it really
does depend on your audience, but even though you are targeting at an older
demographic, most will still have mobile devices capable of using Facebook, so
don't overlook this possibility.
What this means
is just because you may be on a laptop when you develop and edit an ad, don't
fall into the trap of assuming that people will be seeing your ad on a desktop
too. This means ensure that you look to make sure the ad works for mobile in
the preview, and you explore the quantity of ads you want aimed solely to
'mobile.
With any luck
these few tips and pieces of advice will help you to save some effort, time,
and even a bit of money when it comes to Facebook ads and your Internet
Marketing attempts in Bathurst.
If you are
looking increase your Internet Marketing campaign even further, then call
Internet Marketing Experts Bathurst on 1300 595 013 or visit, .internetmarketingexpertsBathurst.com.au.
