INTERNET MARKETING's Pidgeon carries good news for local Bathurst businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for quite a few people entering the world of INTERNET MARKETING is that Google keeps making changes, so you will want to understand most of the past updates just to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Bathurst businesses.

Already we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is essential to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update with this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or working to buy links-- it pushed again towards websites must 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made all of us resort to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has set a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Bathurst business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Formerly, the smaller local Bathurst store would be struggling with INTERNET MARKETING because they would ought to match the budget of the larger company. This meant that many small businesses were just throwing in the towel on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Bathurst, is now more likely to rank a local Bathurst business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure you can get the most through your business!

If you need to propel your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend looking into Internet Marketing Experts Bathurst, call 1300 595 013 or visit at www.internetmarketingexpertsBathurst.com.au