Digital SEO Marketing Bathurst - Facebook Ads Lessons to boost your Effect

Digital SEOMarketing Bathurst is not as simple as constructing a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I wish to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are many matters about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1 - Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you must select a location. So if you are a local Bathurst Business then you will want to set the location to Bathurst. It just makes sense, right?

But what quite a few people overlook is that they choose by default the option for "Everyone in this Location".

So I want to mention to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are actually in Bathurst will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Bathurst, or perhaps just people visiting.

So depending on your company, you may intend to be targeting people that are visiting or even on holiday in Bathurst. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are likely to work for your business.

Lesson # 2-- Image v Text.

This is one thing that I really had to remember when first starting. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should ensure that that you have a nice image in your ad and your font isn't too large.

Something that I tend to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are using in the ad.

So be confident to keep this in mind and your ads will have more effectiveness, and less automatic rejection by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, most of Facebook users are young, and younger target audiences basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but even though you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed solely to 'mobile.

With any luck these few tips and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing attempts in Bathurst.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Bathurst on 1300 595 013 or visit, .internetmarketingexpertsBathurst.com.au.