Digital SEO Marketing is based upon a
strong groundwork of quality content, so is your Bathurst business really
strong enough to succeed? Far too many places out there are making content that
isn't worth the paper it is printed on (or rather the pixels it is displayed on
...) and the web is inundated with small businesses, like yours in Bathurst, that
just try to get some awareness, but annoy people instead. Every online
marketer, Local business or even just internet user would delight to have that
one post or video go viral and let the Social Media Machine just create free
marketing - but the truth is it is a lottery, and the very best plan that
everybody can stick to is to make regularly quality content for your fans to
love, like and share.
There are a couple of Big Picture ideas
that you should bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly
changing place, and so you need to make sure you reach people when it is going
to be most reliable. This means every thing must be relevant to you, your
company, your audience and what you intend to achieve. When you post about
something that your audience genuinely appreciates you will see greater
response.
Content is not just words.
bear in mind that when we discuss content
you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions,
Slideshows, Animation, and Stats.
High quality means posting content that
follows the 3 E's.
Make sure your Content can Entertain,
Educate and Empower. You must keep these words in mind when generating content.
If you can continuously make posts that typify one of the Three E's then you
will be on the path to setting up a reputation for quality content.
If you are unsure on what your online or
local Bathurst target market will consider as quality, then among the simplest
ways to figure it out is to undertake some research. Take a look at your rivals
or at other areas around your market to see what other company's in Bathurst
post and what kind of interaction they get. You shouldn't be wanting to copy
them, but rather replicate the areas that work and make their success your own.
When it boils down to it though, one of the easiest ways to know what your
Viewers will respond to will be to just ask them. Make a post or a survey that
can engage with your audience to see what they want from you as a company and
what they wish to see on their Facebook wall. You may be amazed by what you
discover. And so, if you have any questions, or simply want to chat, call Internet
Marketing Experts Bathurst on 1300 595 013 or visit,
www.internetmarketingexpertsBathurst.com.au
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