Internet Marketing Bathurst is a
challenging thing, and as we enter into 2016, people are in a way of thinking
where they reflect back on the year that was 2015, and try and work out what
life holds in store for them later. This is of course, impossible. You can
certainly never know what is around the bend, but if you determine the
important parts of the past and look for patterns you can get a better
comprehension. This is particularly true for SEO. I want to try and point out
to you just some of the major news that have been coming out in 2015 throughout
the Bathurst SEO industry and the globe. From this hopefully together we can
try and determine where to focus our efforts, this will be specifically
beneficial if you are a local Bathurst business.
Think Local
This is the major emerging trend and it is
going to keep improving in significance. This means that if you are an Bathurst
business and you are looking for local clients, then this is fantastic.
Starting with the changes from Google Pigeon, we saw an emerging pattern that
local Bathurst searches were actually ranking higher than business with
national headquarters, or even places on the other side of town. Why? Because
with local searches people want to know what is near them! In 2016 this is
going to grow even more considering the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also taking into consideration the My Business API as well as other things
Google has been up to in 2015 will likely prove that they are investing more
time and weighting into local search powers. So with that in mind, there are a
few technological areas that will be surfacing even more in 2016, so look out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
swiftly growing in other countries and are beginning to emerge in Australia and
it won't be long before they gain appeal in Bathurst.
Mobile wallets
Society is getting more and more used to
having around less money and slimmer wallets. Particularly with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Bathurst business. 1 - you need to be focusing
on growing trends, and make sure you have the ability to actually let people
pay - for instance, if you are yet to buy a PayWave or RFID reader for your
ship, then get one. And 2 - you can start capitalizing on the mobile nature of
paying. This means advertising and marketing, coupons and other fantastic
offers that you can send to people on their phones and therefore direct into
their wallets.
Beacons
Beacons are a little something that has had
growing use overseas and we are seeing them locally now too, but they are
generally other ways of getting specials to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it basically provides information or a
discount to people who link or sign up to the Beacon. This means that people at
your Bathurst store, or even wandering past the area will be given more
enticement to actually enter the store and make a purchase. It's an ingenious promotion
tool that will continue to grow in 2016, but I wouldn't be surprised if
technology and development changes this even further throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for imaginative ways such as advertising. This
has been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell making use of these aps. It is incredible how men and women can keep
reinventing ways to get their company out there, and the same could be done for
your local business in Bathurst. Be creative and even analyze what other
individuals have done, especially when it comes to social media - if you see a
little something you like, remember of it and find a way to integrate a similar
idea into you own strategy.
My concluding pieces of parting
suggestions - and these are things that you can do right away, today - would be
to sign up to a fresh Social Media account. Facebook, Google +, Instagram,
Pinterest. Choose one you don't have for your company yet and start a new
campaign to reach a new audience. As you reach new people, you will grow your
reputation at a local Bathurst level, and also boost your authority and perhaps
even become an useful resource for people. This all goes to your local SEO
efforts which are key in 2016. So you will possibly notice that the future
actually looks helpful for Local businesses with trends and technology
promoting even greater interaction at a 'community' level. This is great for
Bathurst businesses, and so I hope that you are as delighted as I am. Keeping
that in mind, if you are lo9oking for more SEO advice, or are planning to
enhance your SEO efforts, then contact Internet Marketing Experts Bathurst on
1300 595 013 or visit, .internetmarketingexpertsBathurst.com.au
