Digital SEO Marketing is a tricky and
complicated area, and one of the ways that makes it even more difficult is the
way that Google is making it harder to find information. I am not usually one
to grumble about the way that Google changes-- largely they are moving to help
make the SEO 'game' a more honest a worth driven sector, but some things are
still exasperating. So what am I grumbling about here? Well allow me to try and
clarify it this way.
No matter how you intend to design your
keyword research, everything starts with a certain core concept, one that you
must develop by scanning your metrics and Google Analytics.
The thought is that from this central idea
and keyword, you then create a seed list of terms, expanding through related
terms and synonyms of your central concept. The expansion of terms will then
begin to be tailored towards SEO ideas, content marketing, internet marketing
and other considerations.
At one point, Google was willing to make
all of its searcher keyword data available for free to those wanting to conduct
research. However, this has all changed with the modifications made to Google's
policy and the role that '(Not Provided)' now plays.
Google has opted though that they are going
to lessen the access to the data produced by specific searchers. This features
those who are logged into a Google account such as Gmail and Google+, as well
as anyone using recent updates of Mozilla Firefox. The secure searchers are
indicated in the search result site's domain including 'https' rather than
'http'.
According to the Not Provided site,
www.NotprovidedCount.com, this has an effect on an ever increasing amount of
data, being upwards of 80 %. This means that the days of simple and free access
to marketing reports through Google Analytics accounts are at an end. Instead,
you will have to invest in a Google AdWords advertising account for you to use
Google's proprietary information.
There are a variety of good keyword
analysis tools on the market in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it seems that an SEO company may be just one
of the quickest ways to learn the real metrics for many specific niche areas.
The main problem that is brought up by this is how it impacts the small
businesses in Bathurst that are trying to conduct some DIY SEO who don't always
want to run a full SEO campaign or invest too much money in AdWords or AdSense.
Where this goes next in 2016, only time will tell. But if you are looking out
for more information on ways that you can try and get more accurate info and
metrics that will actually help you, consider approaching an SEO Agency. Every
agency is different, so do some analysis and find one that is best for you. For
instance, you can contact my SEO firm, Internet Marketing Experts Bathurst
on1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au
