Online Marketing in Bathurst is about Brand
awareness, and the ability to develop your brand through SEO is always growing
in importance. The general consumer focus has moved towards a combo of building
general brand awareness and having a product that genuinely speaks to them.
This means that if a customer has heard of your brand favourably, then they are
even more likely to buy or engage with your services, then that of your
competitors.
If your Bathurst company is 100 % online
then this tip is actually vital. When it comes to building this credibility,
All you really have is your website. Bear in mind, the best SEO strategy in the
world won't really help a website that is poorly designed and is about as user
friendly as a second-hand lawnmower. In spite of all the talk about metrics and
Google algorithms, your actual customers are humans with needs. Get the message
right on your website and people will spend time on it, bookmark it, re-visit
it, and tell their friends. I know this is basic, but don't think that because
you have finally got your site to the number one spot in Google that your
customers are going to love your site-- they will just bounce right out of it
if it's not what they are searching for.